At Groove, a leading sales engagement platform, I served as the design lead for marketing, where I was responsible for shaping and executing visual design across brand, campaigns, and go-to-market initiatives. Working closely with marketing, product, and sales teams, I helped translate complex concepts into clear, compelling visuals that supported growth and positioned the brand as a trusted solution in a competitive enterprise space.
What I learned
I learned how to balance creativity with strategy in a fast-paced tech environment. Leading marketing design taught me to align visual storytelling with business goals, collaborate cross-functionally with sales and product teams, and maintain brand consistency across channels. I also gained valuable experience in managing timelines, adapting quickly, and designing with clarity and purpose for both digital and print.